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      How to Add Effective Call-to-Actions (CTAs) to Your Hotel Website

      More clicks = more bookings

      A call-to-action (CTA) is a clear prompt that encourages your website visitors to take action — like booking a room, viewing an offer, or contacting your hotel. Strong CTAs improve the user experience and help drive more direct bookings.

      In this article, you'll learn:

      • What makes a good CTA

      • Where to place CTAs on your website

      • How to add a CTA button in the Smarthotel Editor

      • High-converting CTA text examples

      1. What makes a good CTA?

      A strong CTA is:

      ✅ Clear and action-oriented (e.g., “Book now” or “View rooms”)
      ✅ Easy to spot — visible without being overwhelming
      ✅ Relevant to the content on the page
      ✅ Direct and simple — avoid vague phrases like “click here”

      2. Where should you place CTAs on your website?

      👉 Homepage

      • Main booking button in the hero section

      • CTAs below sections for rooms, restaurant, location, etc.

      • Highlight seasonal offers or special deals

      👉 Room pages

      • “Book this room” or “Check availability” below the description

      • Suggest upgrades or similar rooms (cross-sell)

      👉 Packages or Offers pages

      • “Book this package” or “Learn more”

      👉 Contact page

      • “Send us a message” → links to contact form

      • “Call us directly” → mobile-friendly call button

      👉 Mobile version
      Make sure key CTAs are visible above the fold (at the top of the screen).

      3. How to add a CTA button in the Smarthotel Editor

      1. Log in to https://editor.smarthotel.nl

      2. Navigate to the page where you want to add the CTA

      3. Click “+ Add Widget” or select an existing section

      4. Choose the “Button” widget from the sidebar

      5. Click on the button and update the label (e.g., “Book now”)

      6. Set the link:

        • Internal page → link to another page on your site

        • External URL → paste your booking engine link

        • Popup or anchor → for advanced scroll or form actions

      7. Choose the style (primary, secondary, or custom)

      8. Click Done, then Publish

      💡 Tip: Use distinct styles for different levels of action. For example, primary buttons for “Book now” and secondary for “More info”.

      4. Examples of CTA text that converts

      For bookings:

      • Book now and save

      • Check availability

      • Reserve your stay

      • Book direct – best rate guaranteed

      For information:

      • View our rooms

      • Discover this package

      • Learn more about the hotel

      • See all facilities

      For contact:

      • Ask us a question

      • Call us now

      • Contact us

      Bonus: Test and improve your CTAs

      Want to see what works best? Try A/B testing:

      • Button text (“Book now” vs. “Check availability”)

      • Button placement (top vs. bottom of the page)

      • Button style (color, size, visibility)

      Check performance using the Stats in the Smarthotel Editor or track with Google Analytics or Tag Manager.

      Need help?

      Not sure what CTA works best for your offers or homepage?
      Email us at support@smarthotel.nl — we’re happy to help you optimize your site.