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What is ''Metasearch''?

Ever wondered what a Metsearch is? You hear it quite often, but every time you hear the word ''Metasearch'' you have no clue what it is. Let us explain it to you!

Metasearch is becoming an increasingly popular medium in the travel industry. Metasearch websites are online price comparison sites, in this case specifically aimed at finding the best price for hotel stays.

Just like on an OTA, a booker can search for hotel accommodation via a metasearch website. The only difference is that when he selects a hotel, he sees all available prices from all online booking channels. When a booker then chooses the best option, he or she is redirected to the channel where the booking can be completed. The hotel's own website is not automatically listed as an option, for this the hotel has to contact the metasearch website itself.