The new version of Google Analytics (GA4) makes it even easier to see at a glance how your website is performing. Below are a top 5 measurements from Google Analytics that you can look at to see how you can get more bookings from your website.
Data is knowledge. For example, if you see that many website visitors speak French and your website is not yet in French, you can take action on that. You can take action yourself, with the data your website generates. Alternatively, our support consultants can achieve more direct bookings for your hotel.
Tip! Do you have a Hotel Website created by us and without your own Google Analytics account? In that case, we have created an analytics account for you free of charge. Curious about the statistics? Send a message to support@smarthotel.nl and we will give you instant access!
| 1 | Visitors: How many visitors do I have on my website? Why this is important to me: The more visitors, the more chance of bookings. SEO and SEA can be used to increase the number of visitors. Where to find this: Go to Reports > Reports snapshot  |
| 2 | Acquisition: How do visitors get to my website? Why this is important to me: By measuring through which other websites and sources visitors come to the website, those channels can be optimized to increase the number of visitors. Where to find this: Go to Reports > Acquisition > Traffic acquisition  |
| 3 | Conversion: What is the percentage of visitors who book? Why this is important to me: Bookings generate sales. If conversion is low, then we can look at where the website can be improved. Where to find this: Go to Reports > Monetisation > E-commerce purchases  |
| 4 | Demographics: What languages do my visitors speak? Why this is important to me: Languages can be added, to increase bookings. Where to find this: Go to Reports > Demographics > Demographics overview > View languages (card at the bottom of the page)  |
| 5 | Mobile: How many visitors use a mobile device Why this is important to me: Combined with conversion and engagement, you can see whether the website is sufficiently optimized for mobile devices. (Last-minute) offers for mobile devices can also be offered. Where to find this: Go to Reports > Tech > Tech overview > View device categories (card at the middle of the page)  |
Three additional statistics
There are many more statistics, all of which are equally interesting. The following three statistics are still fairly simple to look up and yet of great added value:
- Pages: Which pages perform best?
Why I want to know this: Pages that are not performing well can be improved, or deleted. Pages that are doing well can be highlighted even better.
- Engagement: How long do visitors stay on my website?
Why I want to know: Measure how effective the content on the website is. If engagement is too low, the information on the website can be improved.
- How many visitors go from the Hotel Website to the Booking Engine and to the Checkout?
Why I want to know: By looking at the steps of the booking process, the step where most visitors drop out can be improved to increase the overall conversion rate.