1. SmartHOTEL Helpguide
  2. Your Connections
  3. Connectivity Partners & Integrations

Can I connect to Metasearch (e.g. TripAdvisor, Google Ads, etc.)?

SmartHOTEL does not offer a direct connection to Metasearch providers but we have some partner sites that offer this

Should you be interested in advertising your hotel on a metasearch provider you will need to have a link to your hotels own website and an account with the provider.


For example, at TripAdvisor, you will need to ensure you have a business account with them and you can then set your property up. Go to www.tripadvisor.com/Owners, search for your property, fill in the required details, and complete the verification process to confirm your association. They will also show you how to link your website to their site (TripAdvisor widgets).


To appear in metasearch engines and have bookings deliver via the channel manager you will need to connect to one of the following booking sites;



This OTA offers connectivity to most metasearch partners, such as Google, Kayak and TripAdvisor. They will also include your property into targeted marketing campaigns to drive direct business. They also offer GDS connectivity and Online Booking Engine products. For more information, please let us know.



This OTA is mainly targeted to the German market. You don’t need to sign a contract with this OTA, we will contact them for you and create the connectivity.



Hotels using the Net Affinity Booking Engine can experience seamless connectivity to Google Hotel Ads, Trivago and TripAdvisor meta-search platforms.


It is also possible to have metasearch providers receive data from the channel manager but drive the bookings directly through your hotels' website.



Uses a ‘shadow booking engine’ which we connect to from SmartHOTEL and then that shadow booking engine drives business to the hotels' website.  



Will pull all data from the channel manager and then you chose in their system what data you wish to send to the metasearch channels, which in turn drives business to the hotels' website.  


For a full list of our Metasearch connections please visit our Connections & Integrations page.